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Advantages Of Electronic Marketing!
Advantages of Electronic Marketing!

E-Mail marketing has been around since the inception of the internet. It has become the most cost effective and popular media of advertising. The popularity has helped both small and big businesses to get the product and services message to limitless potential clients. Keeping in contact with your customers no longer require an extended lead time. By writing an advertisement in your own words and publishing your ad to the internet you can keep your customers informed in a matter of seconds. The use of this method of communication is time saving, eliminates the high cost of snail mail postage and offers the customer with an immediate choice of whether to participate in your information offering….or not.

There are certain step one must take to put together an effective e-mail campaign. By using e-mail as your marketing media, you can target your online marketing efforts to a specific audience of individuals for a particular product or service.

Both small and big business know the power of e-mail marketing because of the cost per contact is low and it has been proven to be very effective in the overall marketing success figures for the return on investment (ROI) of many businesses.

Recent studies have shared their findings on this subject. The Direct Marketing Association stated that the Return On Investment (ROI) was .25 for every dollar spent on e-mail marketing. This report was in 2005 and with todays economy I’m sure these figures have risen considerably. It’s been concluded that e-mail marketing has outperformed all other direct marketing trials.

Hotel marketers has stated that e-mail advertising has generated the highest (ROI) and has given the best overall results than other types of advertising media. Nearly 60% of hotel marketers confirmed the e-mail venue for inexpensive marketing. Plain and simple….e-mail marketing actually works.

Let’s be a bit more specific of what e-mail marketing is all about. E-mail marketing can be defined as the most cost effective form of getting a message to an audience. This is done in the form of electronic mail that we refer to as e-mail.

There are a number of different uses for the electronic mail concept. This allows you to keep in contact with current clients which encourages customer loyalty for your business plus generates leads giving you the opportunity of acquiring new clients.

If you just look at the value of financial savings, the e-mail is the most practical way to generate sales leads at an affordable cost. We must consider the non-financial benefits as well. Normally we don’t take into consideration the time saved by using this type of advertising. If time is money to you, which it is, then the time saved alone could be substantial to your bottom line.

In simple arithmetic if e-mailing saves you 70% per lead compared to regular direct mail then it doesn’t take a rocket scientist to figure out which method you should use. With a few clicks of the mouse on a non-expensive computer you can generate e-mail, newsletters, blogs, forums and the list goes on. In each of these examples the use of electronic e-mails surpasses any other form of advertising for affordability.

One suggestion here would be to search the web for and implement into your marketing system some form of tracking. Know where your efforts are being focused to and if those efforts are paying off. If the results are not meeting your expectations, then make changes as necessary. Tracking tools can give you some valuable information that will tell you if the recipient opens your e-mail or if they actually read it or made a purchase.

By using electronic mail marketing, it gives you the opportunity to send millions of e-mail within a matter of seconds with the click of your mouse. Advantages are….it convenient, it’s cost effective, time saving and extremely effective. All of these positive factors just make good business sense.

In summary: For effective, profitable advertising, use electronic mail (e-mail) for your next marketing campaign. Establish a good mailing list, write keyword specific e-mail content, publish your e-mail from your list, process your return responses quickly and track your e-mail campaign. Make sure you monitor your (ROI) rate of return on your investment.

If you have additions questions or need some personal mentoring, the eBiz Solutions Team is standing by to assist you in your e-mail marketing efforts.

“Let’s Build Your Business Together”

Larry L Miller SEM/SEO Consulting

Category: Hostgator
  • Ruffrider_ says:

    Yahoo Web Hosting Plans?
    I have couple of questions about Yahoo Web Hosting

    1: If you get the 1 year plan do you pay $10.

    2. I was looking and i was wondering why was the 5 year plan $45 dollars for a month and a 1 year $10 for a month. Why is it that and which one should i get?

    3. If my 1 year plan ends can i get the 1 year plan again for $10 a month.

    Thanks ☺

    May 10, 2012 at 12:13 pm
  • elmazagangi_2 says:

    Change domain name that I entered when signing up to a yahoo hosting plan?

    I have a domain name that it registered with another regitrar.. and I wanted to host it with Yahoo! When I was signing up to yahoo starter hosting plan, I’ve entered the domain name incorrectly, and now I want to edit it, where can I edit it?

    I’ve searched for hours, and I didn’t know how.. so please help me, it’s very important…

    Thanks in advance…

    May 13, 2012 at 10:01 am
    • Mad About Purple says:

      You can not change the name you signed up with. You can
      cancel that account and sign up for another one and start your site from scratch.

      May 23, 2012 at 2:30 am
  • Anonymous says:

    How to consolidate my domain name with my other web hosting plan from yahoo small business server?
    I want to add my existing domain to my web hosting plan in yahoo small business server.

    May 22, 2012 at 12:16 pm
    • Phil says:

      You can sign up for Yahoo! Web Hosting plan using a domain you already own, and then redelegate the nameservers from your existing registrar. Also, eventually, since Yahoo! allows you to transfer your domain to them as part of the hosting service, you can do that when you’re ready.

      May 27, 2012 at 12:51 pm
  • deven s says:

    How can be a reseller of my yahoo web hosting plan?
    I have recently purchased yahoo web hosting plan.
    I would like to know
    How can I be yahoo web hosting reseller.

    May 29, 2012 at 2:23 am
    • Hosting Hunter says:

      Yahoo don’t have reseller plan.

      If you are thinking of hosting many clients on one account, you can try Hostgator reseller hosting.

      If you just want to get accounts for each client you get, you can try ICDsoft.

      If you just want to get one time commision, join an affiliate program.

      For more info, read the useful article below:

      May 30, 2012 at 4:15 am

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